Privacy Policy
Updated 29 July 2025
At On Track Retail Limited (OTRL) protecting your personal data and privacy is paramount to us. Our Privacy Policy explains how we collect, use, share, and protect your information when you use our website and services.
What Types of Information We Collect
When you use the OTRL website, we collect personal information in the following ways:
- a) Information We Collect Automatically
- Your device and connection details: Things like your IP address and device type
- Your Browser Type and Operating System: Chrome? Safari? Perhaps something a little more adventurous? We just want to make sure the site works right for you
- Your site usage: We keep track of things like which pages you visit, what you click on and how long you stay there. This helps us to improve our website.
- Your Cookie Data: Yes, we use cookies (the digital kind, not the chocolate chip kind), check out our cookie policy below for the details
How We Use Your Information
We use your information for the following purposes:
- a) To personalise your experienceWe remember what you like so there’s less faff on your next visitLegal basis: Our legitimate interest in improving our services and providing you with a better user experience.
- b) To improve our website and servicesWe analyse how you use the site, this helps our techy people fix bugs, improve features and keep the OTRL website running smoothlyLegal basis: Our legitimate interest in operating and improving our business.
- c) To protect you and us from fraudWe use data to spot anything unusual and prevent misuse of our servicesLegal basis: Our legitimate interest in protecting our business and customers and complying with legal obligations.
- d) To meet legal and regulatory obligationsSometimes we need to use your information to meet legal, tax or regulatory requirementsLegal basis: Compliance with our legal obligations.
Who We Share Your Data With
We share your personal information only when necessary and always securely. We may share your data with:
- Service providers: We sometimes use specialist companies to help us deliver our services – like customer support platforms, secure cloud hosting or IT systems. They only get the data they need and must keep it safe.
- Regulatory bodies and law enforcement: In some cases, we may have to share your information if the law requires us to, or if it’s needed to protect you, us, or others (such as preventing fraud or dealing with legal claims)
We never sell your data to third parties.
International Data Transfers
We currently only process your information within the UK
Cookies and Tracking Technologies
Like most websites, we use cookies to help make the site run properly and improve the OTRL website experience.
Cookies are small data files that are placed on your device when you visit our website. They help us:
- Remember who you are next time you pop back
- Save your preferences so we don’t waste your time
- Understand how you use the site so we can keep on improving
- Make your browsing and booking faster, smoother, and more personal.
Your Cookie Choices
You’re always in control. You can manage your cookie preferences anytime through your browser settings.
How We Keep Your Data Secure
We are committed to safeguarding your personal information and take the security of your data seriously. We have implemented a combination of technical and organisational measures designed to protect your information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
At OTRL, keeping your personal data safe and sound is of the utmost importance.
We use a combination of technical tools and good old-fashioned common sense to protect your information from things like loss, misuse, or unauthorised access. Here’s how we do it:
- Secure servers: All of your information is stored on secure servers with strict access controls
- Encryption: Any sensitive information, like payment details, is encrypted during transmission to keep it hidden from prying eyes.
- Regular security checkups: We routinely review our security and monitoring systems to ensure any issues are ironed out quickly
- Trained Team: Our team is trained to handle your data properly
- Access only when needed: Only authorised members of the OTRL team (and our trusted partners) can access your data and they are bound by our rules
A quick word of caution
While we do everything we reasonably can to keep your information secure, please remember that sending data over the internet is never 100% risk-free. We recommend:
- Keeping your password private
- Being cautious when using shared or public devices
Your Rights
At OTRL we believe that you should always be in control of your personal information. Here’s what rights you have when using OTRL’s website:
- Access: You can ask for a copy of your personal data at any time
- Rectification: You’re entitled to ask us to correct any information we hold on you that’s wrong or out of date.
- Erasure: You have the right to delete your information, for example if you no longer want to use our services.
- Restriction: In certain cases you can ask us to restrict how we process your data, for example if you want us to check something first
- Objection: You can say no to certain processing uses, like direct marketing
- Data Portability: Where available, if you want to move your data elsewhere we can do this for you
- Withdraw Consent: If you’ve given us consent, you can change your mind anytime.
How to exercise your rights:
To do any of the above, simply get in touch at data.protection@ontrackretail.co.uk and we’ll help you out. We’ll always respond as soon as we can and in line with UK data protection laws.
If you’re ever unhappy with how we handle your information, you can also raise a concern with the UK’s Information Commissioner’s Office (ICO) at www.ico.org.uk.
The Data Controller
If you have any questions about this policy or how we use your personal data, please contact:
- Email: data.protection@ontrackretail.co.uk
- Post: On Track Retail Limited, Second Floor, 55 Degrees North, Pilgrim Street, Newcastle Upon Tyne, NE1 6BL.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO). More information about the Data Protection Act can be found on the ICO Website: https://ico.org.uk/
Updates to This Policy
We may update this policy from time to time. When we do, we will post the updated version on this page and notify you if the changes are significant.